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The 3:1 Ratio of Customer Acquisition

After years of scaling startups, one patter keeps repeating—The 3:1 Ratio of CAC to LTV. If you can acquire a customer for 1/3rd of their Lifetime Value or better, you're golden. This takes into account marketing, operation costs, etc. but if you can nail this, you're likely on a path …
submitted 2 months, 2 weeks ago by ScaleSally
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